CORDIS Project
Funding breakdown and partner intelligence are Premium
Sign in and upgrade to Premium for EU contribution totals, consortium analytics, OpenAlex research context, and AI summaries. · 0 consortium intelligence fields visible of 1
Start free • Cancel anytime • 14-day refund guarantee
The project 'Warketing Peace' explores the commercialization of peace through iconic brands and their historical ties to war. It analyzes how consumer culture has shaped perceptions of peace and proposes a new framework for understanding peace in the modern context, integrating insights from various disciplines.
“Peace,” this project argues, is no longer a state we inhabit but a commodity—branded, packaged, and sold by those who profit from war.
Warketing Peace reveals how three iconic brands, Michelin, Kodak, and Burberry, invented by the late 1800s the ideal of a “peaceful lifestyle,” where peace was framed not as the result of justice, but of consuming leisure and tourism.
With WWI, this fantasy was redirected: their products were simultaneously adapted for military use and promoted as ways to experi…
VRIJE UNIVERSITEIT BRUSSEL
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
TRUSTEES OF COLUMBIA UNIVERSITY IN THE CITY OF NEW YORK
United States, New York
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
Similar projects, consortium collaboration history, frequent partners, and OpenAlex research context.
Guests see up to 5 EuroSciVoc fields.
Guests see up to 5 topics.
Guests see up to 5 keywords.
