CORDIS Project
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This project explores how values are transmitted to children and adolescents through traditional role models like mothers and modern influencers on social media. It aims to develop a comprehensive theory of value transmission that considers various sources, channels, and messages, focusing on promoting prosocial behavi…
The EU aims to promote common values and beliefs among members.
Classic research establishes parents as the main role models for such transmission.
However, children today learn values from new role models, such as social media influencers (SMIs), users who share content to acquire followers.
The project will construct a comprehensive value transmission theory applicable across contexts and adapted to the digital age.
It will define essential value transmission aspects: source, channel, message,…
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