CORDIS Project
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Twiner is a new digital platform designed to enhance B2B marketing by combining an open business directory with social networking features. It aims to improve interaction and visibility for companies, leveraging a large existing database.
Digital marketing counts for half of the marketing budget of the average company, with email marketing and social media marketing coming on top of the preferred channels of communication, with an average of $400 spent monthly.
However, when it comes to B2B activities, current tools do not fully satisfy the marketers’ needs.
Getting email leads is based on somehow obsolete list broker services that offer paid access to -often local- business directories.
Current social networks come equally short…
NEOSOFT SRL
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