CORDIS Project
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This project investigates the unique social dynamics and cultural practices of TikTok, focusing on how the platform shapes identity and community among Generation Z users. It employs social media analysis and focus groups to explore motivations, group belonging, and the political implications of TikTok's participatory…
The fastest growing social media application, with over 1.4 billion downloads and 800 million active users worldwide as of September 2020, the video-sharing social network TikTok is a key site to explore the digital culture of so-called ""generation Z"", comprising those who have been born since the late 1990s, and are now teenagers or in their early 20s.
TikTok’s 15 second videos, comprising dance crazes, internet challenges and lip-syncs at the tune of famous pop songs point to different socia…
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China, SHANGHAI
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
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