CORDIS Project
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This project examines the spillover effects of drug withdrawals in the pharmaceutical market, focusing on how these withdrawals impact the prescribing behavior of doctors and the market dynamics across countries. It aims to provide insights into the consequences of early drug approvals.
The pharmaceutical market is one of the most important industries in the global economy.
Projections are that spending on medicines will grow to 1.2 trillion US$ in 2016.
Marketing has an important impact in this pharmaceutical industry, but has a particularly negative image.
The growing pharmaceutical market increases the pressure for the regulators to approve new medicines and for firms the pressure to market their drugs to stay ahead of the competition.
These forces have contributed to the fa…
ERASMUS UNIVERSITEIT ROTTERDAM
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