CORDIS Project
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The TealHelix project focuses on improving consumer decision-making regarding sustainability through personalized labeling and digital innovations. By analyzing consumer behavior and preferences, it aims to motivate sustainable choices and develop guidelines for effective sustainability communication in retail environm…
The TealHelix advances the state-of-the-art by proposing a more precise and targeted approach – empowerment through personalization and inclusion.
Using the underlying logic of motivational matching, we will develop a number of new labeling approaches and digital social innovations to guide and improve consumer decision-making.
Such an approach will also enable us to address resistance to sustainability ideas and tailor our interventions to the heterogeneity in individual needs of vulnerable con…
KATHOLIEKE UNIVERSITEIT LEUVEN
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
Belgium, Sint-Gillis
Type: SME
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
SME: Yes
Lithuania, Vilnius
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
ADCOGITO, INSTITUTE FOR ADVANCED BEHAVIORAL RESEARCH
Lithuania, VILNIUS
Type: Research institute
Activity type: Research Organisations
SME: No
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