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The SYNERGY project aims to integrate psychological, econometric, and machine learning models to create Data-Driven Behavioural Models that predict human behavior. This innovative approach seeks to address real-world challenges, particularly in areas like transportation and artificial intelligence, by providing interpr…
The SYNERGY project will unify three key paradigms for the mathematical modelling of human behaviour, namely: i) process models in psychology and cognate disciplines that seek to explain how decisions are made; ii) econometric and behavioural models that explain which factors influence the decision process and to what extent; and iii) data-driven (machine learning) methods that focus on the outcome of the decision process.
The different aims and assumptions of these paradigms have resulted in ve…
UNIVERSITY OF LEEDS
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