CORDIS Project
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SPOTT transforms video content into interactive and shoppable experiences, enhancing viewer engagement and providing new revenue streams for content producers and local stores. This innovative platform aims to compete with traditional advertising by integrating e-commerce capabilities into video content.
Advertisers face huge challenges in reaching their audience:
TV advertising gets fast forwarded and Internet users install ad blockers.
This dramatically impacts the media industry (content producers, broadcasters) as large parts of their income streams consist of advertising.
Alternatives to reach the audience through social media are whisking the income away from the EU market.
For local stores, the high costs of digital advertising result in lack of visibility and competitiveness against majo…
SPOTT
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