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SPIKE is an extended reality broadcasting solution for indoor sports, utilizing advanced tracking technology to create immersive experiences. This innovation aims to transform sports media by offering new content alternatives to traditional broadcasts.
Nowadays, a major multibillion dollars battle about sports TV rights is going on between new digital players and traditional broadcasters.
Sports TV rights on sports broadcasting images have never been so expensive.
Increasing each year they reached more than € 40Bn in 2016.
Stakeholders are looking urgently for new alternatives solutions to maintain attractiveness in an ocean of contents.Mac-Lloyd has designed SPIKE a new extended reality (XR) broadcasting solution, alternative to TV images for…
MAC-LLOYD SAS
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