CORDIS Project
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This study investigates the unique influencer economy of female fashion influencers in Cameroon, highlighting their offline distribution of advice and styles. It aims to understand the economic and social values created through these practices, contrasting them with Western influencer models and fostering interdiscipli…
This study examines the role of female fashion influencers in Cameroon.
Although the fashion industry in Africa is amongst the fastest growing globally, most studies of social media influencers not only overlook Africa but also understand economic value solely in financial terms.
Yet, unlike Western influencers, young Cameroonian women seeking to create influencer positions and build their brands must engage in distribution offline – of advice, images, garments, money – to reward followers for t…
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
South Africa, Rondebosch
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
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