CORDIS Project
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This project utilizes choice blindness to investigate how consumers form preferences and make economic decisions. It aims to reveal discrepancies between intended choices and actual outcomes, enhancing understanding of consumer behavior.
The purpose of the proposed project is to use a phenomenon called choice blindness to study self-knowledge and preference formation in the domain of consumer choice and economic decision making.
Choice blindness refers to the experimental finding that people sometimes fail to notice mismatches between their intended choice and the outcome they are presented with, while nevertheless offering introspectively derived reasons for why they chose this alternative rather than the other.
The effect has…
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