CORDIS Project
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This project aims to create a revenue-generating solution for media by using image analysis technology to match clothing in online images with products from retailers. This enables media outlets to earn commissions by directing readers to purchase items featured in their content.
Europe’s media industry lacks an effective business model for their online content, particularly in the context of falling revenues from traditional online advertising – they need new ways to effectively monetise their content.Our aim is to allow media to generate revenue from their online images.
We apply innovative image-analysis technology to detect clothes in online images, and match them with clothes in retailers’ online product catalogues.
This creates a lucrative collaboration between onl…
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