CORDIS Project
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This project aims to enhance customer insights through an AI-based text analysis solution. By utilizing advanced natural language processing, it helps organizations understand customer feedback and engagement, enabling better decision-making and service improvement.
Understanding customer voice is fundamental in building products, services and customer facing processes.
Although companies have abundance of data, they still lack insight.
According to Gartner, fewer than 10% of companies have a 360° customer view, and only 5% are able to use it to systemically grow their businesses.
The reason is that listening to customers has been difficult and technologies available either arduous to use, non-scalable or providing skewed interpretation of the data collecte…
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