CORDIS Project
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This project aims to develop psychological models of economic decision-making, focusing on how selective attention influences choices. It will explore various economic phenomena, including risk perception and consumer behavior, through experimental tests and theoretical applications.
This proposal purports to develop psychologically founded models of economic decision making, test these models, and use them to shed light on several economic phenomena.
The proposal builds on the psychology of selective attention.
In particular, decision makers more easily retrieve from memory (precisely defined) representative events when making an inference, and they attach disproportionate attention and weighting to (precisely defined) salient choice options when making a choice.
These idea…
UNIVERSITA COMMERCIALE LUIGI BOCCONI
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