CORDIS Project
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This research aims to improve the measurement of marketing effectiveness by developing econometric models and dashboards that link marketing actions to financial performance. The goal is to enhance return on marketing investment across different markets.
Driving profitable growth is the No.1 priority of companies and their leaders across the world.
While many look to marketing as a prime responsible for creating and sustaining that growth, they are often disappointed in the ability of marketing managers to deliver on the promise.
Faced with increased pressure from demanding customers, powerful channel partners and activist shareholders, companies need to measure the return on their marketing investments (ROMI) so that they can make informed deci…
OZYEGIN UNIVERSITESI
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