CORDIS Project
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RHUMBO focuses on enhancing understanding of consumer decision-making through cognitive neuroscience and mixed reality technologies. It aims to develop tools that analyze consumer behavior in realistic scenarios, providing insights for businesses to better connect with their customers.
Recent breakthroughs in neuroeconomics are helping to understand how the human decision-making process takes place.
Although latest advances have revealed that most of the brain processes that regulate our emotions, attitudes and decisions are beyond our consciousness (implicit processes), many companies are still making strategic decisions relying upon explicit measures such as questionnaires and focus groups.
However, the consumer neuroscience market is rapidly growing and demands new knowledg…
UNIVERSITAT POLITECNICA DE VALENCIA
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
Denmark, Aalborg
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
Germany, Bonn
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
Italy, Pisa
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
Spain, Valencia
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
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