CORDIS Project
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This research examines the evolving role of Public Service Broadcasting (PSB) in the digital age, analyzing how media transformations affect PSB strategies across Germany, Spain, and Poland. It aims to develop a theoretical model and identify best practices for PSB adaptation in response to new media dynamics.
The digital and multiplatform scenario implies important changes in the structure, the business models and the reception patterns of the media.
It sets a clear inflection point concerning the position and the role of Public Service Broadcasting.
Divergent opinions coexist:
On the one hand, free market and competition are considered sufficient to guarantee those values and functions that once legitimized PSB.
On the other hand, the new possibilities resulting from digitalisation and the convergen…
LEIBNIZ-INSTITUT FUR MEDIENFORSCHUNG/HANS-BREDOW-INSTITUT
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