CORDIS Project
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The PRsuite project automates the entire lifecycle of press releases for start-ups and small to medium enterprises, enabling them to efficiently manage their public relations without the high costs associated with full-service providers. This technology aims to enhance their market presence and communication effectiven…
Start-ups and SMEs are struggling to bring their message out into the market.
Due to immediate and constant pressure to generate sales, these companies mostly focus their marketing activities in advertising as they don’t have the resources to sustainably implement Public Relations (PR).
Press releases are an essential part of PR to inform about product launches, market achievements, news about the team, event promotions, etc, to regularly reach and build trust with current and potential customer…
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