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This study examines how different prosody strategies in radio advertisements affect listener attention and recall. By analyzing pitch levels and speech rates, the research aims to enhance understanding of auditory processing and improve the effectiveness of radio messaging.
The prosodic features of a message are a key factor in the transmission of information by a sound medium as the radio.
Some authors have shown that the perception and the proper comprehension of radio messages depend largely on the intonation, accent and speech rate used by the broadcaster.
Therefore, the aim of this study is to determine how different prosody strategies applied to a radio ads can provoke an oriented response (OR) and increase the levels of attention and recall of the listener.…
UNIVERSIDAD POMPEU FABRA
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