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PRIME is a cloud service designed to enhance mobile user engagement by sending relevant push notifications based on user context and behavior. By utilizing machine learning and data analysis, it aims to improve notification open rates and user retention for mobile applications.
The rapid growth of smartphones and tablets pave the way for proliferation of a variety of mobile applications.
Push notifications, which provide enhanced communication when compared to SMS, became the de facto messaging tool between application owners and mobile users.
However, push notifications are still sent carelessly which results user frustration, low open rates (10%) and decreased user retention. PRIME (Push Relevantly to Increase Mobile Engagement) is cloud service which aims to create…
Done Iletisim Bilgi Sistemleri
DONE ILETISIM BILGI SISTEMLERI VE YAY. SAN. VE TIC. A.S.
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