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The POLEMIC project examines the emotional appeals made by politicians and their effects on citizens' political choices. By analyzing historical data and employing innovative methods, the project seeks to understand the dynamics of emotional communication in politics and how it influences voter behavior.
Many claim that politicians make more, and more extreme, emotional appeals than ever before, because these appeals win over the emotional citizen.
With highly emotive language people like Donald Trump, Geert Wilders or Marine Le Pen are pounding on the portals to power.
Do such emotional appeals affect citizens’ political choices?
Yes, they can.
But, citizens’ existing emotional attachments to parties, leaders or issues moderate the success of emotional appeals. POLEMIC will extend existing theo…
UNIVERSITEIT VAN AMSTERDAM
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