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Acast is a podcasting platform designed to monetize audio content effectively. It combines various services for listeners, podcasters, and advertisers, using dynamic ad insertion technology to enhance targeting and engagement in the rapidly growing podcast market.
Podcasting is among the fastest growing media, but has not yet been properly monetized.
To fill this gap, Acast was created in 2014.
The podcast inserts itself into the mega-trend of on-demand entertainment consumption:
Users can follow on audio programs wherever and whenever they want.
Developments in the technology infrastructure have finally allowed podcasting to establish itself as the next generation radio, and conquer the attention of millions who daily consume audio content.
During next f…
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