CORDIS Project
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Plytix developed an innovative analytics tool that tracks product performance across various online retailers, providing e-commerce brands with timely insights. This tool helps optimize pricing, improve marketing strategies, enhance product design, and manage inventory effectively, addressing the challenges of data acc…
The problem:
Booming online trading activity has triggered an increasing interest for data analytics, which can largely boost online sales.
With billions of clickstream and transactional data taking place every day on the internet, e-commerce is clearly a key domain for data mining and analytics.
Supply chain management and the forecasting of online sales could immensely benefit from such data mining/analytics.
However, today, brands only have access to data intelligence from e-tailers in terms…
PLYTIX.COM APS
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
Spain, MALAGA
Type: SME
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
SME: Yes
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