CORDIS Project
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This project focuses on generating synthetic human mobility trajectory data to enhance location-based services while addressing privacy concerns. The goal is to provide accessible, ethical data for urban analytics and related applications.
People travel and leave their location history as mobility trajectory data.
This data is invaluable for a wide range of location-based services, including city planning, traffic control, disease transmission and optimal control, trade area analysis, location-based marketing, and tourism, consequently leading to the rise of new business models.
Recognising these opportunities, governments and industries have increasingly invested in exploring data-driven solutions.
However, data challenges persis…
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