CORDIS Project
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This research investigates the impact of personalized media content on user engagement and journalistic practices. By integrating legal, communication, and political sciences, it aims to develop a normative framework for the role of personalized media in democracy.
In the digital media environment, user attention is scarce and competition for ‘eyeballs’ is fierce.
Profiling and targeting readers with customised news and advertisements that match their individual interests is widely seen as a solution.
The personalization of news media content enables new financing strategies and means to capture the audience’s attention.
But personalisation is also part of a more fundamental paradigm shift in the media’s role from public interest intermediary to personal i…
UNIVERSITEIT VAN AMSTERDAM
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