CORDIS Project
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This project applies a novel technique for measuring implicit social biases to sales and marketing, moving beyond traditional methods. The goal is to create tablet-based tools that accurately predict consumer behavior and product preferences.
The project will take a new technique devised in my ERC Advanced Investigator grant that measures implicit social biases in perception and applies it to the fields of sales and marketing.
These fields have previously been reliant on paper-and-pencil tests which have a variety of problems including the faking of responses and vulnerability to demand characteristics. I have generated proof-of-principle evidence that my novel, tablet based measures of bias can be adapted to (i) measure product pref…
THE CHANCELLOR, MASTERS AND SCHOLARS OF THE UNIVERSITY OF OXFORD
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