CORDIS Project
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PayLead is developing a new approach to enhance promotional offers using comprehensive transaction data from various sources. This method aims to create personalized loyalty programs by analyzing customer spending patterns more effectively than traditional methods.
Credit and debit card transaction histories are a valuable source of information about their owners’ purchase patterns.
This information can be used to accurately address promotional offers, called Card Linked Offers (CLO).
Today, CLO performance is limited due to the nature of accessible information from credit cards: it is often fragmented and and is not customer-centric as it does not take into account habits / historic of purchase to develop personalized recommandations.
It is basic coupon w…
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