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PassiveValueMarkers investigates how individuals automatically assess the value of objects without prompts. By combining neuroimaging and virtual reality, the project seeks to identify passive markers of value, enhancing understanding of valuation processes in the brain.
When you look at a given object - are you calculating its value even if not prompted to doWhen you look at a given object - are you calculating its value even if not prompted to do so?
Most theories of valuation claim that choice, prompt or in general elicitation are needed to induce valuation.
However, the well-known mere exposure effect dating back to 1968, suggests that merely viewing an item can induce valuation and even enhance value.
In this proposal I aim to demonstrate that valuation is…
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