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Octoly is developing a comprehensive software suite to help brands manage their presence on YouTube, analyze video advertising impact, and collaborate with independent content creators. This tool aims to empower brands to effectively engage with younger audiences who prefer online content over traditional media.
In a market where young consumers watch YouTube more than TV, brands have no effective way of analysing and improving the impact of video advertising on social media.
What’s more, independent content creators on YouTube capture greater audiences than “official” brand channels – yet companies have no easy way of working with these influential creators who talk about their brand.
In turn, successful “YouTubers” have no way of turning their talent into a concrete commercial opportunity.
Octoly aims…
VIDEOAGENCY SAS
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