CORDIS Project
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The project aims to assist technology firms in navigating complex healthcare systems to enhance their innovations. By developing a roadmap for market engagement, it focuses on understanding stakeholder dynamics and fostering collaboration among various healthcare participants.
Navigating and Innovating Connected Health Ecosystems (NICHE)How can technology firms beneficially influence healthcare provision?
Technology is vital for future well-being given economic and demographic strain on healthcare systems but market innovation has proven difficult to implement.
Conventional marketing is based on linear diffusion models created for consumer or investment goods markets.
In healthcare however, innovating firms face diverse stakeholders: healthcare practitioners, buyers,…
UNIVERSITY COLLEGE DUBLIN, NATIONAL UNIVERSITY OF IRELAND, DUBLIN
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
LOS ANGELES UCLA SANTA BARBARA UCSB DAVIS UCD RIVERSIDE UCR SAN DIEGO UCSD SANTA CRUZ UCSC IRVIN
United States, Berkeley
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
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