CORDIS Project
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This research investigates the structure of product networks in eCommerce, focusing on how consumer purchasing patterns influence demand. By analyzing publicly available data, the project aims to develop models that predict demand based on the relationships between products in these networks.
There are numerous networks in eCommerce, including product networks which related products based on shared purchasing patterns.
Those “copurchase networks” are interesting to IT economists, since they are endogenously generated by decentralized decisions made by distributed consumers, and thus contain information about the nature of consumer preferences and eCommerce demand.
Technology facilitates gathering and analyzing detailed data about the structure of these networks, since it is often pub…
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