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NARR-ATY-VES explores how narratives can facilitate the acceptance of unconventional ideas and practices. By employing advanced Natural Language Processing techniques, the project aims to understand how narratives can promote the diffusion of atypical concepts in socio-cultural contexts.
Among the lessons learned from the recent pandemic is the importance of embracing the unconventional.
Indeed, atypical approaches have proved to be a key strategic resource for coping with unpredictable events, promoting socio-cultural transformation, and expanding the capacity to deliver valued goods and services.
However, although a departure from what is a standard positioning within socio-cultural domains may open up pathways to exceptional impact, existing research shows that atypical ideas…
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