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MORPHCAST is a software application that revolutionizes digital advertising by using facial recognition and artificial intelligence to create personalized video ads. It aims to enhance consumer engagement by adapting content in real-time based on viewer characteristics.
Digital advertising is a fast growing market.
However, today advertising producers struggle to maximize the consumers’ engagement.
Although personalised ads represent the market trend, it is recognised customers often perceive these ads as less engaging than expected.
In this context, CYNNY, a SME expert in deep-learning technologies and advanced cloud applications, proposes what it might be considered as a revolution in the advertising sector.
The MORPHCAST project aims at enabling ads producer…
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