CORDIS Project
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This research connects language and management practices to explore how figurative language shapes beliefs about corporate purpose in addressing societal challenges. It investigates the impact of metaphor on decision-making and investor perceptions.
In this research programme, I connect language to managers’ sense-making about the purpose of the firm in society.
Specifically, how does language reflect and shape beliefs as to whether firms should tackle societal challenges, such as inequality, resource scarcity, and climate change, rather than merely create economic value for investors?
In contrast to dominant macro-level explanations focused on the institutional drivers of purpose, I propose to investigate figurative language as a micro-fou…
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