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MANTICA introduces a neuroscience-based tool for product testing in the Food and Beverage industry, utilizing real-time emotional and cognitive responses to enhance product development. This innovative approach aims to reduce costs and time while increasing the likelihood of successful product launches.
85% of new products fail right after launch because of lack of reliable data on consumer preferences.
It is especially critical in Food & Beverage industry because of the strong competition and complex customer segmentation.
During product development cycle, testing phase takes the most time and cost, requiring a lot of iterations and using surveys (what people say is not necessarily what they think) and statistical data (inaccurate results).
Main challenges are: - Reduce mistakes in product dev…
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