CORDIS Project
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This research evaluates the social impact of the London 2012 Olympic and Paralympic Games on deprived areas, assessing legacy programs and their potential application to the Rio 2016 Games. It aims to understand the effectiveness of these programs in improving local communities.
The use of sporting and other mega-events to bring about transformation of socially deprived areas of major cities is becoming an increasingly important part of the raison d'être for hosting such events, especially given the immense costs involved and the current economic climate.
The tax-paying public are increasingly having to be persuaded of the benefits, beyond the event itself, to spend the nations resources in this way.
London 2012 sold its bid partly on the basis of the potential regener…
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