CORDIS Project
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The project investigates the role of literature and corporate media in shaping the identity and cultural narratives of the Baťa company during its global expansion from the late 1920s to the 1960s. It explores how Baťa's literary and media strategies influenced both domestic and foreign perceptions, highlighting the cu…
This interdisciplinary project, titled “Lit-In-Soc:
Literature – Industry - Society between Colonialism and Globalisation:
The Role of Literature and the Corporate Press in the Global Activities of the Baťa Concern,” examines the intersection of literature, industry, and society through the lens of Bata, the leading Czechoslovak company during its global expansion from the late 1920s to the 1960s.
Positioned within the broader framework of modernity studies, literary history, sociology of litera…
UNIVERSITE LIBRE DE BRUXELLES
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