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KIDFLUENCER investigates how popular child influencers shape children's understanding of consumer behavior. By examining the content they produce and their influence on peers, the project aims to understand both the empowering and potentially harmful aspects of kidfluencer activities in today's digital landscape.
KIDFLUENCER will examine the dynamics of the kidfluencer phenomenon to understand its implications for children’s consumer socialization process.
Kidfluencers are generation alpha children (born after 2010) that have highly popular profiles (+ 1.000 subscribers) on social media (e.g., Instagram or YouTube) on which they endorse fun and entertaining content, often containing (sponsored) brand endorsements.
Past research merely focused on the negative impacts of kidfluencer activities, such as the…
UNIVERSITEIT GENT
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