CORDIS Project
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This project investigates how pharmaceutical companies launch new medicines globally, focusing on the timing and pricing of these launches. It explores the impact of regulatory environments and cross-country pricing systems on access to medicine and health outcomes.
The aim of this project is to examine how companies go about launching innovations worldwide.
Launch is the commercialization of a product i.e. the moment at which a new product enters a market/country for the first time.
We focus on innovation in the pharmaceutical industry context as these innovations are new medicine.
Examining commercialization is particularly relevant in the context of pharmaceuticals as, more than in any other industry, different launch timings/sequences mean different lev…
ERASMUS UNIVERSITEIT ROTTERDAM
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