CORDIS Project
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The project develops an Integrated Mobile Platform for Activity Commoditisation in the travel market, aimed at enhancing digital access for small and medium-sized guided tour providers. By addressing fragmentation and the digital divide, it seeks to support the growth of these businesses in the competitive bespoke guid…
• Market issue:
EU tourism and travel sector (worth €300Bn and employing 9.7M people) faces new challenges to growth (incl. digitisation and diversification) that prevent SME growth: 1)Excessive fragmentation: high diversification (>30 verticals) and hyperlocal nature of the market prevent scalability and innovation (PCWI, 2014).2)Digital divide: 90% travellers research holidays online (FairFX, 2012), but only 12% of providers have digital reservation systems, skewing demand (PwC, 2014). 3)Price…
TOURIOCITY LIMITED
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