CORDIS Project
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This project aims to revitalize the European packaging machinery sector by offering assembly kits that reduce labor costs. This new business model allows regional dealers to provide assembly and maintenance services, enhancing competitiveness.
China is the main worldwide manufacturer of packaging machinery with around the 23% of the market share and almost a complete control of the affordable machinery sector.
Its competitiveness is based on low prices supported by its inherent minor labour costs.
This situation has pushed the reduction of the European market share from around 45% by 2007 to the current 20% nowadays with a total loss of the low-end segment.
In order to recover this lost of competitiveness, Mac Due has been developing…
MAC DUE MACCHINE AUTOMATICHE CONFEZIONATRICI SRL(MAC 2 - SRL)
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