CORDIS Project
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ID Ward empowers consumers by allowing them to control their personal data, which is used to receive personalized content across various platforms. This solution addresses data privacy issues and enhances user experience by reducing content overload.
In an overcrowded digital space, personal data is key to match individual consumers with the information, products and services they want.
However, the data market suffers from extreme consolidation and concentration.
On one side, a handful of social platforms and search engines monopolise personal data to provide highly personalised products, services and content.
On the other side, most content and service providers have so little data that they waste billions in mistargeted marketing, uncompe…
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