CORDIS Project
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This project investigates the impact of data-driven political campaigns on democracy, focusing on online microtargeting techniques. It aims to understand how these practices influence citizen attitudes, opinions, and voting behavior in a changing media landscape.
Data-driven political campaigns are on the rise.
Concerns have been voiced that practices like online political microtargeting techniques are harmful for democracy.
These concerns grew after the unexpected outcome of the US presidential elections in 2016, the Brexit vote in the UK, and several recent elections in Europe.
However, it is unclear if data-driven campaigns using online microtargeting techniques are an actual threat to democracy.
The project will focus on the consequences of data-driv…
WAGENINGEN UNIVERSITY
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