CORDIS Project
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This project investigates the culture of drug-free bodybuilding, contrasting it with the prevalent use of performance-enhancing substances. It aims to understand the practices and discourses surrounding natural bodybuilding within the broader context of fitness culture in Europe.
The present project sets out to explore the hitherto uncharted culture of drug-free (‘natural’) bodybuilding that has been emerging in different parts of the world as a response to a dominant, pharmacologically-enhanced model that has thus far monopolised public attention and debate.
My aim is to critically investigate the practices, discourses and structures that constitute ‘natural’ bodybuilding and make sense of it in light of a ubiquitous gym/fitness culture and the wider phenomenon of human…
AARHUS UNIVERSITET
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