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The project HUMANads investigates the challenges posed by human advertisements on social media, focusing on the blurred lines between commercial and political content. It aims to develop a legal framework for fair advertising practices, enhancing transparency and protecting consumers from deceptive marketing tactics.
Human ads are Internet influencers who earn revenue by creating and monetizing authentic and relatable advertising content for their armies of followers, by relying on business models such as influencer and affiliate marketing.
This content often results not only in commercial but also political (hidden) ads, which look the same, are posted by the same persons, are displayed in the same digital space, to the same audiences, and raise the same transparency issues.
In this environment, consumers a…
UNIVERSITEIT UTRECHT
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