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HRADIO focuses on enhancing radio services through hybrid technology, integrating traditional broadcasting with online features. The project aims to create personalized radio experiences and improve user engagement across various platforms.
HRADIO (Hybrid Radio everywhere for everyone) focuses on radio service innovations enabled by convergence.
While radio, with its rich editorial content, remains a highly popular medium, listening figures are slowly declining, particularly among youngsters.
With the rapid rise of smartphones, radio faces competition from many new services including music steaming platforms.
Regular radio today often does not include attractive features as known from vertical platforms.
And if present, they are mo…
INTERUNIVERSITAIR MICRO-ELECTRONICA CENTRUM
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Germany, MUNCHEN
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
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