CORDIS Project
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This project investigates how cultural differences are utilized for profit in visual communication industries, such as branding and advertising. By employing qualitative research methods, it aims to analyze the role of visual texts in the context of globalization and advanced capitalism, highlighting the significance o…
In the humanities and social sciences, the rise of global capitalism has been associated with the increasing loss of difference in cultural production.
Less attention has been given to how difference may be globally mobilized for symbolic and material profit.
Due to the centrality of ‘design’ in the global economy, the study of visual communication industries and case studies provides a fertile and needed area of inquiry to advance the academic debate on homogenization and heterogenization in re…
UNIVERSITY OF LEEDS
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