CORDIS Project
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This study examines how UK-owned companies invest in Central Europe, focusing on the factors that contribute to successful foreign direct investments. It explores the relationship between business strategy and human resource management practices within subsidiaries in the Czech Republic, Hungary, and Poland.
Internationalisation of firms has been a key issue in international business research for several decades.
Much attention has been given to the process; market entry modes; organisational structures in the multinational firm; and the impact of culture on firms’ internationalisation.
The process is often placed within the broader context of globalisation in general.
Whether it is internationalisation or globalisation being examined, these two processes have fundamentally affected the study of dis…
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