CORDIS Project
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Formulate is developing an AI-driven platform called DecisionCloud to help retailers optimize their promotional strategies and pricing. This tool aims to enhance decision-making for retailers, particularly small and medium-sized enterprises, by automating merchandising processes.
During the fall of 2018, retail sales broke new records throughout Black Friday, Cyber Monday and Single’s day.
This should be good news for retailers, but the reality is that there’s a dark side to these triumphs - a large part of growth is driven by an increase of promotions, which is eroding the margins of many retailers.
In fact, our data suggests that more than 70% of all supplier promotions and well above 30% of all retail promotions are unprofitable, even after adjusting for supplier fund…
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