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FooDization investigates how food production companies utilize digital data to innovate for cleaner production processes. The project aims to develop a framework that connects digital transformation with enhanced value propositions, ultimately promoting sustainable practices in the food sector.
Food is essential for life but its production causes the overexploitation of natural resources.
Customers’ awareness of sustainable food production is only poorly growing.
Still, the ecosystem is sending explicit signs requiring an urgent shift towards cleaner food production which also must capture the consumer’s preference because sustainable economic growth is not achievable without significant changes in firms and customers’ behaviour.
Digital transformation is pivotal to cleaner production.…
CORVINUS UNIVERSITY OF BUDAPEST
BUDAPESTI CORVINUS EGYETEM
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